A highly accomplished CMO and Head of Digital with over a decade of experience driving significant growth and profitability for e-commerce, B2B, and D2C brands. Expert in leveraging AI-driven campaigns, marketplace strategies, and full-funnel digital marketing across diverse platforms to achieve impressive ROAS and customer acquisition metrics. Proven leader in scaling revenue, optimizing SEO, and building high-performing digital teams.
Head of Digital
Jaybro
Sep 2023 - Present
Remote, Remote, AU
Led comprehensive digital marketing initiatives for Jaybro, focusing on e-commerce growth, paid media optimization, and technical SEO.
Head of Digital
Powerhouse Supplements
Aug 2022 - Sep 2023
Australia, Australia, AU
Directed full-funnel digital marketing operations and P&L for Powerhouse Supplements, driving substantial revenue and customer retention growth.
eComm Manager
Barnes Products
Nov 2020 - Jul 2022
Australia, Australia, AU
Managed e-commerce operations, focusing on website optimization, SEO, and content strategy to double revenue and enhance category visibility.
Google Ads 360 - US/UK Projects
Regalix
Apr 2019 - Mar 2020
Remote, Remote, US
Managed large-scale Google Ads 360 campaigns for diverse US/UK clients, optimizing media budgets and conversion tracking.
TRMS Manager
Amazon
Apr 2016 - Mar 2019
Remote, Remote, US
Managed risk operations and trust teams at Amazon, enhancing compliance and team metrics through global collaboration and training initiatives.
Digital Marketing Associate
AO Tax (Intuit Partner)
Mar 2014 - Mar 2016
Remote, Remote, US
Executed digital marketing campaigns for US tax season clients, focusing on Google Ads, Facebook, and SEO to generate leads.
Marketing (Digital & Analytics)
Macquarie University
Jan 2021 - Dec 2023
Sydney, New South Wales, AU
LinkedIn Outreach SEO Strategy
Helped B2B consultants get 10-20 leads/mo by reverse engineering competitor SEO wins.
Manufacturing SEO Playbooks
Created search-first content plans for additive manufacturing, aerospace, and skilled trades orgs.
Local Lead Gen Funnels
Built full funnel for real estate and construction firms including Google Ads, landing pages, and CRM.
Digital Marketing & SEO
Platforms & Tools